Business Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website.
Business Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business’s contact information and categorization. To paraphrase Google’s SEO head, citations help search engines confirm that businesses “are who we thought they were!”
Citations are particularly important in less-competitive niches, like plumbing or electrical, where many service providers don’t have websites themselves. Without much other information, the search engines rely heavily on whatever information they can find. On their own, they make for an affordable SEO option. Business Citations also validate that a business is part of a community. It’s hard for someone to fake membership in a chamber of commerce or a city or county business index, or being written about in a local online newspaper or popular blog.
Citations and links from these kinds of websites can dramatically improve your local search engine rankings in Australia, popularly referred to as SEO in Australia .
Why are business citations important?
Along with links and reviews, citations are a primary factor that Google uses when deciding on which order to rank businesses in their local search results. To them, it’s logical that a business that’s mentioned a lot online deserves a higher ranking than one that’s hardly mentioned at all, especially if those mentions are on websites that are relevant in terms of location and/or topic. This will see your business getting a lot of relevant australian leads.
Another reason citations are important is that, as well as helping to improve your business’s rankings in local search results, they increase general awareness of your business and provide more ways for people to find you online. In other words, other than the fact that you boost your chances of getting more Australian leads – the more places that your business is listed, the higher the likelihood of people seeing it, and the more people who see it, the greater the number of people who will contact you.
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