18 Jun

What Is SEO? A Non-Technical Explanation

A simple google search will let you know, usually in technical jargon, what SEO is. Over the years I have explained this to various people from all walks in life in different industries and noticed a number of them nod like I do when my daughter is telling me about the Kardashians – clueless. Hopefully this unorthodox explanation will make it easier for you to explain to your peers what SEO is.

Think back to when you were growing up, there was that one member of the community who was highly respected and often associated with good moral character. This person’s opinions were highly valued and in cases taken as facts – let’s call that person Google.

Whenever someone needed a mechanic, painter, electrician, doctor or babysitter Google was the person to go to. Whoever this person referred you to was almost always a good service provider – we will refer to you as the targeted traffic.

To stay in good books with Google all these service providers would visit Google, give Google a gift or two now and again, as well as occasionally have good, meaningful chats with Google so that their bond would be stronger – this is what we call content.

When service providers were found to be inconsistent, giving out false information or not honoring their word, Google would get upset. This would lead to Google either ignoring them for a lengthy period or re referring people to their competitors until the service providers won over Google again. Re-establishing good relations with Google was a feat would always take some time and a lot of butt-kissing to achieve – these are what we call Google penalties for bad content and unethical or blackhat SEO practices like spammy backlinks.

That pretty much sums up what SEO is and how it works, in a non-technical way. Keep in mind that where Google is concerned content is king, just as your character and reputation matter a great deal to a respected and valued middle party when making referrals.

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Comments (3 Responses )

  1. Kyle Arnold - July 18, 2017 - 00:28 #

    that is a great explaination. I like to explain to my clients to think of google like a teacher in school, and your business’s website is an assignent. The front page of google is where all the good kids are who all scored good grades by google.

    If you want to get to the front, you will need to put in the hard work and study and do your homework, sometimes it can take a lot of studying to get the good grades. But there are some naughty kids who try to steal and cheat to get the grades – this is called black hat seo. Google may give these kids good grades and put them up to the front, but if they find out that you have been cheating then you are in big trouble!

    Probably didn’t explain it the best right there but I’m going to work on a post delving deeper into this analogy.

    Came accross your blog in the WH SEO network

    • Trevor Epps - July 22, 2017 - 04:13 #

      That is a brilliant analogy considering most people will be able to relate to it. Most people in your target niche probably went to school or at least have family that did, so your ubiquitous metaphor would be easy to grasp.


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